Comparable Worries? Smartphone Eclipses TV In Key Demo


Nielsen on Thursday (5/25) released its top-line findings from its Q4 2016 Comparable Metrics Report, and the overall picture is a rosy one for the TV industry. However, the portrait requires a closer look. There’s some significant issues in a key advertiser demo for TV, and it’s great news for digital marketers looking to siphon more dollars away from broadcast and cable budgets.

RBR + TVBR OBSERVATION (Full text below, for Members Only): Take heed, C-Suiters: millennials may be desired, but your programming is tired.

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