A marketing analytics and measurement company in the social media space has just been acquired by Comscore.
It’s a deal that closed on Thursday, and allows Comscore to expand both its Media Metrix and Video Metrix currencies.
How? Comscore bought Shareablee, allowing Media Metrix and Video Metrix to include Shareablee’s social media engagement and video insights.
This, Comscore says, “will bridge the industry gap of traditional digital and social measurement services that exists today.”
Integration plans call for Comscore digital products to benefit from Shareablee data, “allowing clients to broaden their digital footprint in products like Video Metrix with advanced social video insights, and for Shareablee clients to have additional advantages with curated views of Comscore digital data embedded in their Shareablee dashboards.”
Comscore plans to retain the Shareablee team after closing, with key members of Shareablee management, including Tania Yuki, Greg Dale and Jonathan Lieberman, continuing in leadership roles.
Shareablee provides analytics and intelligence to such clients as GroupM, ESPN, NBCUniversal and Vox Media.
— RBR+TVBR wire services
