The company that, in many ways, believe it can successfully attract clients that seek a strong alternative to struggling consumer analytics and data Goliath Nielsen has just shaken up its C-Suite.
In an announcement released Sunday (3/31), Comscore announced what it described as “enhancements to its board of directors and senior management team” to enable its next phase of growth.
Translation: Its CEO for one year has resigned, as has Comscore’s President. Both offered comments on Sunday evening via social media, ahead of a Monday stock meltdown on Wall Street.
Editor’s Note: A Q&A with Bryan Wiener, now Comscore’s former CEO, appears in the Radio + Television Business Report Spring 2019 NAB Show special edition, which was prepared in advance of the conference and is presently ready for distribution. This print edition will be available in the North Hall of the Las Vegas Convention Center from Sunday, April 7, and via PDF download for all RBR+TVBR subscribers.