WASHINGTON, D.C. — Comscore, the company that seeks to greater compete against Nielsen in the television sector has successfully expanded and extended its relationship with Fox Corporation.
The multi-year agreement comes as a result of this media consumption analysis company’s expanded data rights, “driving increased measurement stability, as well as continued improvements to its television measurement products.”
The new agreement includes Comscore’s National TV measurement.
“It is a privilege to continue our longstanding relationship with Fox and have their vote of confidence in our TV measurement,” said Carol Hinnant, Chief Revenue Officer at Comscore. “As the industry accelerates its shift toward impressions-based buying, Comscore has strengthened its stable and reliable television footprint to ensure marketers have modern media measurement.”
Audrey Steele, Executive Vice President of Sales Research Insights & Strategy at Fox, commented, “The rapid evolution of consumer behavior makes it more important than ever to have stable, granular audience measurement, and Comscore has made significant progress in its measurement capabilities. We’re excited to work even more closely with the team to drive a multi-currency marketplace.”
— RBR+TVBR Washington Bureau
