Comscore Shares Continue Their Strong Rebound


What a difference a new CEO makes.

Comscore shares finished Friday’s trading with a 3.4% increase, capping a 30-day acceleration that has put the data measurement company’s stock at more than twice what it was worth on October 23.

At the Closing Bell, SCOR was priced at $4.25, rising 14 cents from Thursday.

With the move, Comscore is up 37 cents per share since one week ago.

But, it is up $2.20 per share from one month ago — a sign of renewed investor confidence in a company battered by leadership departures and past fraud.

The share gains come following the Nov. 20 appearance of Comscore SVP/Strategic Partnerships¬†Scott Worthem¬†at a Streaming Media West panel dubbed “Addressable TV: How Close Are We to Finding the Holy Grail?”

This followed an appearance earlier in the day by Rachel Gantz, GM of Activation Solutions,¬† on the “Connecting the Dots for Connected TV Advertising” panel.