Comscore Shares Continue Their Strong Rebound


What a difference a new CEO makes.

Comscore shares finished Friday’s trading with a 3.4% increase, capping a 30-day acceleration that has put the data measurement company’s stock at more than twice what it was worth on October 23.

At the Closing Bell, SCOR was priced at $4.25, rising 14 cents from Thursday.

With the move, Comscore is up 37 cents per share since one week ago.

But, it is up $2.20 per share from one month ago — a sign of renewed investor confidence in a company battered by leadership departures and past fraud.

The share gains come following the Nov. 20 appearance of Comscore SVP/Strategic Partnerships Scott Worthem at a Streaming Media West panel dubbed “Addressable TV: How Close Are We to Finding the Holy Grail?”

This followed an appearance earlier in the day by Rachel Gantz, GM of Activation Solutions,  on the “Connecting the Dots for Connected TV Advertising” panel.