‘Connected Ads’ Connect With TV Views, This Study Says


A Silicon Valley video advertising firm has found that, based on its research, viewers pay attention to a higher proportion of ads on connected TV (CTV). Furthermore, its just-released study says CTV ads deliver higher brand metrics.

The findings come from YuMe, which has made a business out of measuring ad attention by comparing the actual time a viewer’s eyes were tracked watching an ad against the total time the ad was viewable for CTV, desktop and mobile campaigns. 

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