Consumers identify with movie spooks and spend carefully


A study finds that a plurality of consumers identify with “Halloween” arch-villain Michael Myers, believing themselves able to survive any and all circumstances. However, no a more serious note, the study finds a third will use coupons to conserve cash, and a fifth won’t be spending at all.

Here are the results from the fun part of the CC survey, in which consumers were asked to pick which scary movie icon most mirrors their own financial situation:

* Michael Myers from “Halloween” – I’m superhuman; no matter what circumstances arise, I find a way to make ends meet – 32 percent
* Ghostface from “Scream” – Unexpected financial circumstances catch me when I least expect it – 11 percent
* Freddy Krueger from “Nightmare on Elm Street” – My financial situation haunts my dreams and I lay awake at night worrying about it – 11 percent
* Jason Voorhees from “Friday the 13th” – I’m ashamed of my current financial situation and feel like I’m hiding behind a mask – 6 percent
* Chucky from “Child’s Play” – I’m immature with my finances and need to grow up – 3 percent

On the serious side, as mentioned above, 33% will be relying on coupons this year and 20% will be celebrating without any unusual cash outlays.

Here are some additional CC findings: 38% will be cutting back on the number of purchased items; 15% will be making rather than buying costumes; 15% will be making their own decorations; and 4% will be handing out homemade treats (and on that latter statistic, RBR-TVBR strongly suspects that 100% of mothers will be throwing homemade treats away).

Still, it’s not all bad news – 74% are going to spend more this year than last (we guess including some that are spending more on fewer actual items); and 19% are going to spend in excess of $50.

“Costumes, candy and decorations can make a large, and scary, dent in bank accounts if consumers aren’t careful,” said Jackie Warrick, President and Chief Savings Officer at “If you’ve faced financial hurdles lately, consider the many options out there to make Halloween affordable, from coupons to using hand-me down costumes to forgoing decorating your yard.”

RBR-TVBR observation: Once Halloween is in the rear-view mirror, the big push toward the winter holidays begins in earnest. We hope that for many of you it has kicked off already. In any event: Good luck!

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