Consumers won’t buy what they don’t see


Digital DownloadsThat’s likely why viewability is cited as the chief concern of interactive media and advertising professionals as they look to key issues facing their industry in 2015, according to a survey from The 614 Group and AdMonsters.

Achieving high viewability levels was thought to be an elusive goal for most digital publishers, and they aren’t expected to get to a good level by this time next year.

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