Converged TV, Digital Video Are Hot. How Hot Are They?


When historians look back at advertising trends and the COVID-19 era, one thing will likely stand out: digital media’s advertiser attraction barely cooled off during the pandemic’s most crushing blows to ad dollar activity.

Now, data from Standard Media Index only cement the oft-repeated stories that converged TV and digital video are must-buys for CMOs and aren’t slowing down for the foreseeable future.

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