Coors Brewing and NASCAR announced a multi-year partnership, making Coors Light the official beer of NASCAR. The five-year sponsorship agreement gives Coors Brewing Company category exclusivity starting with the 2008 NASCAR season. The agreement gives Coors Light exclusive rights to NASCAR logos in advertising, packaging and promotions, as well as the right to brand the Pole Award. In addition, Coors Light will build distributor and consumer promotions.
