Could A German HbbTV Rating Monitor Be A Future U.S. Tool?


KAISERSLAUTERN, GERMANY — Here’s something broadcast TV stations seeking a unified viewership metric of use to the sales squad and marketers may wish to learn more about.

There’s a tool that is offering TV ratings in real time. It’s just come out of beta test. And, it could bring a new dimension to over-the-air TV companies actively gaining eyeballs in OTT, AVOD and digitally delivered content packages — across Bavaria.

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