With ATSC 3.0 poised to make broadcast television’s revenue capabilities even deeper thanks to data, in addition to “addressable advertising” solutions, low-power TV stations in the UHF band have increasingly become a hot commodity for some of the nation’s biggest television broadcasting companies.
Gray Television is certainly one of them. The company has just agreed to purchase three LPTVs in Georgia from Jeff Winemiller‘s operation.
Why make such a deal? Improving the over-the-air consumption of Gray-owned full-power TV stations nearby is the answer.