Could Voice-Enabled Ads Fuel Radio Here, Like Down Under?

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RBR+TVBR INFOCUS


Addressable advertising is a hot topic of discussion among television industry leaders convinced ATSC 3.0, marketed as NEXTGEN TV, will be a game-changer.

But, where does that leave the radio industry? Here’s food for thought: Voice-enabled advertising, with a focus on in-car radio station consumption, could bring marketers and radio groups results they’ve been clamoring for.

It’s already happening in Australia, with one radio station group getting notice by marketers across the continent.

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