How much faith does The E.W. Scripps Co.-owned Katz Networks have for its recently launched reboot of Court TV, this time as a digital multicast offering, on over-the-air broadcast television?
It’s just rebranded a network targeting women ages 25-54 by incorporating the Court TV name.
Starting Sept. 30, the Escape network — focused on true-crime programming such as The First 48, Forensic Files, American Greed, FBI Files, Crime Watch Daily, Without a Trace and Unsolved Mysteries — will be rebranded as Court TV Mystery.
According to Katz, the digital multicast network is available in some 103.5 million homes, reaching 94% of the U.S. Affiliates include Univision O&O WLTV-23’s HD3 signal in Miami, and Gray Television-owned WFLX-29’s HD4 signal in West Palm Beach.
Katz Networks, part of The E.W. Scripps Company (NASDAQ: SSP), will rebrand its popular and widely-available network Escape as Court TV Mystery on Mon. Sept. 30.
“Court TV Mystery will continue to focus on true-crime programming but will now be powered by one of the most recognizable brands in television history,” said Jonathan Katz, President/CEO of Katz Networks. “While increasing consumer recognition, aligning the two networks also creates increased marketing and co-promotional strength and the ability to naturally share content. We have begun producing true-crime docuseries and documentaries for Court TV, drawing from the nearly 100,000 hours of footage in the original network library. This compelling content will premiere on Court TV then have a home on Court TV Mystery, giving the millions of consumers who are hungry for the real-life drama of true-crime programming more opportunities to watch and enjoy it.”
As RBR+TVBR previously reported, Katz in May resurrected the Court TV brand, offering live, gavel-to-gavel coverage, in-depth legal reporting and expert analysis of trials across the U.S. In West Palm Beach, Court TV appears on WHDT-9, a Scripps O&O.