COVID-19 Dollar Dump? Newspapers, Yes. Broadcast TV? Hardly

0

Much has been said about the plight of local news media, and the severe economic toll the novel coronavirus has had on their market-level operations. This has led to pleas for financial relief from Democratic Members of Congress, and from the NAB.


But, new findings from Pew Research Center debunk as myth the fiscal troubles at over-the-air TV station groups throughout the COVID-19 pandemic. Yes, ad revenue was down in Q2 for five broadcast TV companies Pew examined. But, this was cushioned by a most controversial revenue generator, one that the ATVA and ACA Connects despises.

Please Login to view this premium content. (Not a member? Join Today!)