Covid-19’s Effects on Consumer Media Consumption


Over the weekend of March 27-29, Kagan, the media research unit of S&P Global Market Intelligence, fielded its first COVID-19 era U.S. media survey.

Some 1,000 participants were queried on a number of subjects, including what sports fans will watch without live games and which streaming services look the most enticing during this time of quarantine.

The results could be of benefit to broadcast TV stations seeking to keep viewers while avoiding coronavirus coverage fatigue.

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