Full year 2021 radio billing stats for New York and Miami are being shared by Spanish Broadcasting System (SBS).
Why? According to Miller Kaplan, one of their radio stations is the top-biller of the year, regardless of format or language, in la gran manzana. The same can be said in its home market of Miami.
Specifically, SBS’s flagship, Tropical WSKQ-FM “Mega 97.9” in New York, garnered the top spot in local total billing among all radio stations in the nation’s largest radio market, Miller Kaplan data shared by SBS show.
Spanish Adult Contemporary WPAT “93.1 AMOR” was No. 6 among all stations in 2021, in terms of billing, the Miller Kaplan data also show.
Meanwhile, SBS’s Spanish Adult Hits WCMQ-FM “Zeta 92” was the No. 1-billing radio station in the Miami-Fort Lauderdale-Hollywood market in 2021. Tropical/Reggaetón sibling WXDJ-FM “El Zol 106.7” was the No. 5 biller in Miami last year, Miller Kaplan data show.
SBS’s WRMA “Ritmo 95.7,” with a specialty “Cubatón” Latin Urban format, was No. 6 in billing in Miami during 2021, total market.
“These leadership rankings are a testament to our people, our brands and the vibrancy and loyalty of the tremendous audiences we have attracted and sustained in these major markets,” said SBS President/COO Albert Rodriguez, in prepared comments. “Our ability to surpass every radio station, regardless of language, in local total billings in the nation’s largest radio market speaks volumes regarding the strength of our content and marketing initiatives, as well as our importance among advertisers looking to target Latino consumers. Likewise, advertisers recognize our radio stations in Miami as key platforms for connecting with the fast-growing Spanish-speaking population in South Florida. We remain committed to building on our success and consistently serving our audiences with the best music, the most compelling personalities and the most exciting content in these major markets, while continuing to strengthen our multimedia platform spanning radio, television, digital media and live events across the nation.”
