Cox Enterprises to buy online ad network company Adify


The Atlanta Journal-Constitution reports Adify Corp., an online ad network aggregator, is being bought by Cox Enterprises Inc. for 300 million.

Adify, based in San Bruno, CA, allows media companies to extend their ad sales beyond their own websites, said Adify CEO Russ Fradin. It identifies prospective Web sites with common content and offers them as a package to advertisers wanting to reach their readers without having to buy ads from each site individually.

The customer list includes Forbes, The Guardian, HotChalk, Houseblogs, Martha Stewart, NBC Universal, Reuters, Time Warner and Washington Post Co.