The company getting notice for its technology that empowers “dynamic visuals” to radio broadcasts has just signed up Cox Media Group as its latest clients.
Already, Cox’s radio stations are using the Steve Newberry-led company’s patented web-based software to publish synched messages on vehicle dashboards.
The capabilities provided to such stations as Hot Talk WHPT “102.5 The Bone” in Sarasota/Tampa is courtesy of Quu Inc.
It uses “Visual Quus” to bring artist information, local promotions and, importantly, ads to the in-dash audio entertainment system. “Radio stations with Visual Quus offer a better user experience in the car and generate immediate incremental revenue by adding text, logos, and images to on-air advertisements,” Quu claims.
Quu CEO Newberry says, ”The opportunity for radio to use Visual Quus as a sales and marketing tool is huge — 80% of the cars on the road today can display text on the dash. We’re delighted that the innovative team at Cox Media Group has signed on as a long-term partner and look forward to evolving the future of our industry together.”
