Former Mindshare Partner/Director of Multicultural Planning Halim Trujillo has launched a Hispanic marketing strategy and brand architecture boutique in Chicago that will focus on creating the ideal marketing foundation for those advertisers looking to connect with Hispanic consumers.
After being immersed in marketing for 15 years working on the client side in Mexico and the agency side in the U.S., Halim provides unique insights and marketing principles gathered from his experience at companies like Nestlé Mexico, Kellogg Mexico and Domino’s Pizza Mexico.
Creación will develop and establish the necessary Hispanic marketing principles and guidelines, communication briefs and consumer profiles so that advertisers can reach Hispanics effectively.
Halim Trujillo will be the Chief Strategist and Principal of the boutique while creative duties will be handled by Spaniard award winning creative, Pablo Calonge.
Creación sums up solid experience with more than 75 global brands across multiple categories. Some of the brands that Halim and Pablo have worked on prior to the launch of Creación include Kraft, Warner Lambert, Mercedes-Benz, Dodge, Chrysler, Jeep, Lowe’s, Shell, Energizer, Miller Brewing, Serrallés Rums, Ballantine’s, Allied Domecq, Tequila Sauza, Pfizer, Roche, Eurodesign, Mattel, HBO Latino, AOL, Caico, American Red Cross, Wendy’s, BellSouth, AVIS, St. Lukes Hospital, Texas Lottery, Purina, Greenpeace, Cemex, Iusacell, T-Fal, Philip Morris and La Corona amongst others.