Cross-Platform Video Measurement and Data: A Gotham Spotlight


NEW YORK — Come Thursday, Feb. 6, industry luminaries from across the U.S. will gather at Google‘s New York offices for an invitation-only event set to provide the latest on the state of global cross-platform video measurement and granular TV data from the point of view of marketers, media companies and media buying agencies.

Ahead of Thursday’s gathering, RBR+TVBR Editor-in-Chief Adam Jacobson spoke with Jane Clarke, CEO and Managing Director of the Coalition for Innovative Media Measurement (CIMM), on what will likely be said at the event that could matter the most for broadcast TV and radio leaders and their properties across 2020 and beyond.

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