Crossman Is Good Karma’s Choice to Lead Cleveland


Recently, Good Karma Brands promoted Sam Pines to a corporate-level role of SVP. This left the top leadership spot open in Cleveland, where it operates the market’s ESPN Radio affiliate.

Pines’ successor in the market has now been named.

Rising to the post is Amy Crossman. She was previously the Director of Sales & Marketing for the Sports Talk station.

Pines said, “Amy embodies Good Karm Brands’ core values and takes a marketing first approach for our fans, advertising partners and teammates. She directly impacted our growth during a difficult and unique two years. I am excited for the future of ESPN Cleveland and our continued growth with Amy as Market Manager.”

Crossman added, “I appreciate the trust Sam Pines and the Good Karma Brands’ leadership team has put in me to lead and continue to grow a legacy brand. ESPN Cleveland has a passionate fanbase, loyal advertising partners and a dedicated team that we will continue to build in 2021 and beyond.”

Crossman joined ESPN Radio in Cleveland in October 2019, and for 19 months prior to that was Director of Partnership at the Pro Football Hall of Fame in Canton, Ohio. A 25-year veteran of marketing, Crossman has worked at Men’s Health, Time, The New York Times, Crain’s New York Business, PARADE Group, and as a director for Momentum Worldwide’s top B2B account, American Express OPEN.