Cultural vs. Multicultural Insights: A Battle Of Meanings


There are several ways to employ “cultural insights” to help brands gain the right amount of intelligence to solve the larger questions surrounding the consumer — and the marketing campaign surrounding a brand.

With the right insights, marketers can create solutions for today, and also shape how their media buy looks. In this column, brand strategist Whitney Dunlap-Fowler offers her expert analysis of how the right cultural insights can be best used for one’s branding needs.

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