“Positivity always wins.” It’s a mantra often repeated by social media guru and entrepreneur Gary Vaynerchuk, and one the Radio industry may wish to adopt as first quarter 2021 financial results roll out for the owners of AM and FM stations across the U.S.
Mary Berner, President/CEO of Cumulus Media, appears to have gotten the memo. In her remarks about the audio media company’s Q1, she struck a largely positive tone, noting “enhanced operating leverage” and “continued year-over-year sequential growth.”
The upbeat words couldn’t mask the financial realities Cumulus faced in Q1: tough comps and continued pandemic-related ad dollar dips led to a bumpy start to 2021 for the company.
It could have been worse, and that’s the key takeaway.