Xperi subsidiary DTS and Cumulus Media have reached a deal that will see the integration of the audio media company’s AM and FM radio stations into a “connected car infotainment platform.”
That would be DTS AutoStage — described by Xperi as a global hybrid radio platform that’s currently coming to market in the new Mercedes-Benz S-Class series of vehicles.
The DTS AutoStage platform is open and available to all broadcasters at no cost, at this time.
Cumulus SVP/Technology Conrad Trautmann notes, “DTS AutoStage is helping elevate radio into the connected car future, while enabling our radio stations to benefit from economies of scale and service simplification.”
Cumulus station metadata will be represented in the DTS AutoStage in-vehicle infotainment ecosystem.
Among the content partnerships DTS AutoStage has with major broadcast groups and aggregators around the world are BBC, Bauer, Global Radio, NPO, Audacy, Beasley, Cox Media, Commercial Radio Australia, radiko, FM World, and Germany’s SWR.