Cumulus Shuffles Its Corporate Sales Leadership Roster


Cumulus Media on Thursday revealed what it calls “important changes” to its top-level sales leadership, impacting both its broadcast radio stations and its Westwood One national radio arm.

At Westwood One, Sales President Bryan Forbes is out. He’s leaving the company “to pursue another opportunity.”

As such, Ron Russo is taking the role, gaining oversight of network sales and sales planning. Russo, a 17-year sales leader, was previously EVP/Sales, Northeast at Westwood One. His resume includes roles at iHeartMedia and CBS Radio.

Meanwhile, at the Cumulus stations, Rafe D’Amico succeeds Forbes’ role that saw him oversee the AM and FM properties’ national spot team and manage their relationship with Katz Radio Group.

D’Amico will serve as SVP of National Sales. His resume includes roles as VP of Strategic Partnerships and National Sales at Beasley Media Group.

D’Amico reports to Cumulus EVP/Operations Dave Milner, while Russo reports to WWO head Suzanne Grimes.

In addition to those moves, Westwood One EVP/Sales and Sports Partnerships Brandon Berman, who has focused on sports and overall Midwest region efforts, adds the Northeast region for WWO.

Berman started his career at Westwood One some 15 years ago, as an account executive.

Taking on Southeast region duties at Westwood One is Kim Bryant, adding them to her role as EVP/Sales for the West and Southwest.

Bryant has been associated with Cumulus since the early 2010s. Before that, she held management roles at iHeart predecessor Clear Channel and Entravision.

Finally, seven-year WWO veteran Adam Shifrin rises from a Midwest and West sports sales role to become VP/Sports Sales and Marketing at Westwood One. He now manages all Westwood One Sports Play by Play, CBS Sports Radio, and associated shoulder inventory as well as the dedicated sports sales and operations teams.

“Westwood One is extremely fortunate to have a group of sales executives poised to lead the team forward seamlessly,” Grimes said. “I’m thrilled to announce these well-deserved promotions that will enable us to manage through this challenging pandemic with confidence, commitment, resilience and results.”