Until now, consumers of Cumulus Media-owned radio stations that wished to stream any of the company’s AMs or FMs needed to do so via two commonly used apps.
As of today, the third widely used live audio streaming app has added all of Cumulus’ broadcast stations to its platform.
Audacy and Cumulus on Wednesday announced a content distribution partnership. This brings Cumulus’ 413 radio stations and portfolio of podcasts to the Audacy digital platform, with access via the Audacy smartphone app and its Radio.com predecessor app available for WDVD-FM in Detroit; KRUZ-FM in Santa Barbara, Calif., and other Cumulus stations during the noon hour, Eastern time.
The Audacy.com website was still in the process of being updated as of this writing.
“We’re delighted with this opportunity to expand listeners’ ability to discover and connect with our stations and podcasts through the Audacy app,” said Cumulus Media SVP/Digital Operations and Business Development Larry Linietsky. “This partnership is in sync with our strategy of distributing our content through multiple platforms to make it available anywhere and anytime people want to enjoy it.”
Cumulus stations have been available via both the TuneIn and iHeartRadio apps.
“The addition of Cumulus’s expansive portfolio of leading radio stations enhances and bolsters Audacy’s position as the fastest growing digital platform for radio listeners,” said Audacy VP of Business Development Corey Podolsky. “Audacy looks forward to building on this initial partnership with Cumulus and will continue to develop new and innovative ways to super serve our listeners.”