Cutting edge kids heading online


A new report from MultiMedia Mentor (MMM)/ Knowledge Networks says that 11% of the 18-34 demo is now watching television content online at least once a week; they consume 16% more media than the general population; and their internet use is just about equivalent to time spent with television, with each getting about three and a half hours of use daily. Further, they are more likely to own a video game system and iPod/MP3 device; they’re more likely to go to a movie theater; and they’re less likely to eat fast food.

RBR/TVBR observation: A web presence is so important to the future of all broadcast companies. Content is king, but you have to be able to deliver it where the kids are if you wish to have a future.