VAMPIRE DIARIES Matches Its Second Best Ratings in Adults 18-34 and Women 18-34
VAMPIRE DIARIES Ranks First in Hour with Young Women
SUPERNATURAL Matches Its Best Adults 18-34 Performance of the Season; Delivers Season’s Second Best Adults 18-49
The CW Matches its Best Thursday of the Season in Adults 18-34; Delivers Year-To-Year Increases on Key Demos
November 13, 2009 (Burbank, CA) – The CW’s freshman hit VAMPIRE DIARIES continued its hot streak against all original sweeps competition, matching its second highest rated telecast ever in women 18-34 (3.1/9) and adults 18-34 (2.3/7), according to final Live Plus Same Day Nielsen ratings for Thursday, Nov. 12, 2009.
VAMPIRE DIARIES won the 8-9pm hour in women 18-34 (3.1/9), females 12-34 (3.0/9) and female teens (2.4/9). VAMPIRE ranked second in the hour among persons 12-34 (2.2/7-tie) and teens (1.9/6).
Paired with VAMPIRE DIARIES, The CW’s SUPERNATURAL matched its best adults 18-34 (1.5/4) performance of the season, and scored its second best ratings this season in adults 18-49 (1.3/3).
With the powerful combo of VAMPIRE DIARIES and SUPERNATURAL, The CW’s matched its best Thursday of the season in adults 18-34 (1.9/5). The CW Thursday’s also scored its second best women 18-34 (2.3/6) ratings and second largest audience (3.4mil) this season.
Compared to a year ago, The CW improved its Thursday night by 109% in women 18-34, 46% in adults 18-34 (1.9/5), 67% in women 18-49 (2.0/5), 14% in adults 18-49 (1.6/4) and 55% in female teens (1.7/6).
(source; data and information provided by the CW network)