CBS Radio CEO Dan Mason has been traveling the country to introduce agencies and buyers to the CBS Radio Digital Network. The initiative will integrate every one of the company’s 140 over-the-air stations with all of its Internet-only stations, as well as Radio@AOL stations into one online player. After LA, “Hundreds of advertisers and buyers gathered Tuesday at the Chicago Theater to hear Mason exhort them to "rethink radio" and peek into a future of virtually unlimited choices — all available at no cost to listeners,” reported The Sun-Times.
Today in NYC the company wraps up its series of road shows under the moniker “Re-think CBS Radio” with Mason, along with David Goodman, President of Digital Media and Michael Weiss, President of Sales hosting the presentation. They’ll discuss the digital network and speak more about the posting initiative mentioned last week.
Duffy is performing; there is an opening video by WFAN’s Boomer Esiason and Craig Carton.
