'Dancing With The Stars' 'Body of Proof' solid for ABC


Up By 1.5 Million Viewers Year-to-Year, ABC Finishes as the 2nd-Most-Watched Net on Tuesday, Beating NBC by 4.4 Million Viewers and Fox by 7.6 Million Viewers.

ABC’s “No Ordinary Family” Builds on its Most Recent Original Telecast by 63% in Viewers and by 50% in Adults 18-49, Posting its Best Numbers in Nearly 3 Months.

Winning the 9 O’clock Hour for the 2nd Straight Week, ABC’s “DWTS Results Show” is Up Year-to-Year in Viewers and Young Adults.

ABC’s “Body of Proof” Beats CBS’ and NBC’s Original Dramas in the Hour by Double-Digit Percentages in Adults 18-49.

Tuesday Night (8:00-11:00 p.m.)
With the season finale of “No Ordinary Family,” “DWTS Results Show” and “Body of Proof,” ABC finished as the 2nd-most-watched network on Tuesday night (10.8 million) to CBS, topping NBC by 4.4 million viewers (6.4 million) and Fox by 7.6 million viewers (3.2 million).

Building year to year for the 3rd straight week, the Net grew its audience from the same night last year (4/6/10), over an all-original schedule (“DWTS Results”/”Lost”/”V”), by 1.5 million viewers (9.3 million).

“No Ordinary Family” (8:00-9:00 p.m.)
From 8:00-9:00 p.m. against CBS’ top-rated “NCIS” and the first hour of NBC’s 2-hour “The Biggest Loser: Couples,” ABC’s season finale of “No Ordinary Family” (5.7 million and 1.5/4) attracted the show’s biggest audience and equaled its highest Adult 18-49 rating in nearly 3 months – since 1/18/11.  The show rose sharply over the penultimate episode of its freshman season (3/26/11), surging by 63% in Total Viewers and by 50% in Adults 18-49 (3.5 million and 1.0/3).

“DWTS Results Show” (9:00-10:00 p.m.)
Leaping to the top of the 9 o’clock hour for the 2nd consecutive week, ABC’s “DWTS Results Show” ranked No. 1 in its time period in both Total Viewers (15.6 million) and Adults 18-49 (3.1/8).  The ABC dancing results show stood as Tuesday’s No. 1 TV show across all key Women demos (W18-34/W18-49/W25-54).  TV host Wendy Williams was the second celebrity to be eliminated from the show this season. 

“DWTS Results Show” posted strong year-to-year gains, surging by 26% in Total Viewers and by 24% in Adults 18-49 over the same night last year (12.4 million and 2.5/7 on 4/6/10).

“Body of Proof” (10:00-11:00 p.m.)
In the 10 o’clock hour against established first-run dramas on CBS (“The Good Wife”) and NBC (“Parenthood”), ABC’s “Body of Proof” finished No. 1 for the 2nd week in a row in Total Viewers (11.1 million) and key Adults (AD18-49/AD25-54).  Exhibiting stronger lead-in retention week to week, ABC’s “Body of Proof” beat out CBS’ “The Good Wife” (+20% – 2.4/6 vs. 2.0/5) and NBC’s “Parenthood” (+26% – 2.4/6 vs. 1.9/5) by wide margins among Adults 18-49.

“Body of Proof” built substantially over its most-recent telecast this past Sunday (4/3/11), gaining 31% in Total Viewers and 20% in Adults 18-49 (8.5 million and 2.0/5).

The new drama delivered 5.3 million more viewers to the time period for ABC (11.1 million vs. 5.8 million), over the year-ago night with original drama programming (“V” on 4/6/10).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 40% currently, from 36% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

(Source: ABC –  The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 4/5/11)