Data Strategies for Brand Growth: Kantar’s 2021 Findings


MIAMI — Did you know that 82% of advertisers are looking for “direct to consumer” strategies to grow in an increasingly competitive environment? This is one of the challenges Kantar mapped out in a Media Navigator study that it has just launched.

The research endeavor sees Kantar interview 672 professionals working for advertisers in 39 different countries to understand the main challenges and trends in their data management strategy.

Please Login to view this premium content. (Not a member? Join Today!)