'Dateline NBC' delivers solid Friday results for NBC


At 8 p.m. ET, “Friday Night Lights” averaged a 0.7/3 in 18-49 and 3.0 million viewers overall.

From 9-11 p.m. ET, “Dateline NBC” (1.3/4 in 18-49, 5.4 million viewers overall) reported the #1 rating of the night on ABC, CBS, NBC, Fox or CW in adults 18-49 and adults 25-54.  “Dateline” won its two-hour time period among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54 and most other key demographics.

From its first half-hour to its fourth, “Dateline” grew by 50 percent in 18-49 rating (to a 1.5 from a 1.0) and by 31 percent or nearly 1.5 million persons in total viewers (6.1 million vs. 4.7 million).

In the 10:30 lead-in to local news, “Dateline NBC” delivered a 50 percent margin of victory in the key news demo of adults 25-54 (with a 2.1 rating vs. a 1.4 for ABC and CBS).  “Dateline” also ranked #1 or tied for #1 in the 10:30 half-hour among ABC, CBS and NBC in all other key ratings categories.

NBC is #1 for the night among ABC, CBS, NBC, Fox and CW in adults 18-49 and most other key demos.

(source: NBC)