‘Dateline NBC’ hits second-highest total-viewers of season


From 8-10 p.m. ET, “Dateline NBC” (1.9/6 in adults 18-49, 9.0 million viewers overall) reported its second-highest 18-49 and total-viewers results of the season. 

“Dateline” ranked #2 among the major networks in the time period in 18-49 and was #1 in adults 18-34 and total viewers (pending updates).  From its first to its fourth half-hour, “Dateline” increased its 18-49 rating by 53 percent (to a 2.3 from a 1.5) and its overall viewership by 47 percent or 3.4 million persons (to 10.6 million from 7.2 million).

For its second hour from 9-10 p.m., “Dateline NBC” was #1 or tied for #1 among the major networks in all key ratings categories — adults, men and women 18-34, 18-49 and 25-54, as well as total viewers (pending updates).  “Dateline” delivered NBC’s highest 18-49 and total-viewer results in this hour so far in the 2009-10 season. 
From 10-11 p.m. ET, “The Jay Leno Show” averaged a 1.4/4 in adults 18-49, a 1.8/5 in adults 25-54 and 5.8 million viewers overall.  Competition in the time period included CBS’s “Numb3rs” and ABC’s “20/20.” 

“Jay Leno” matched its top Friday rating in 18-49 in 15 weeks (since September 25) and generated its biggest Friday overall audience in 11 weeks (since October 23, pending updates).

Comparisons with Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno” are: in adults 18-49, 1.4 vs. 1.4; adults 25-54, 1.8 vs. 1.8; and total viewers, 5.8 million vs. 5.1 million.  Comparisons with NBC’s Monday-through-Friday 10-11 p.m. ET non-sports average over the 52 weeks prior to Jay’s debut are: in adults 18-49, 1.4 vs. 2.2; adults 25-54, 1.8 vs. 2.7; and total viewers, 5.8 million vs. 6.9 million.

In Late-Night Local People Meters Friday night:

Conan O’Brien (1.2/4 in 18-49 in local people meters) out-delivered CBS’s LATE SHOW (0.8/3) in Nielsen’s 25 local markets with People Meters.
At 12:35 a.m., Jimmy Fallon (0.7/3 in 18-49 in local people meters) topped CBS’s LATE LATE SHOW (0.6/3).

 CBS’s LATE LATE SHOW (0.5/3). 

NOTE: All national ratings and metered-market ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated. 

(source; data and information provide by NBC)