Dating And Cable Spots: A Perfect Match?

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If you’re single, you’ve heard of Match.com.


In the week following Valentine’s Day, it sought to build its membership by approaching those who may not have gotten a box of chocolates or flowers from a partner or lover two weeks ago.

It used spot cable to get its message across.

With 24,185 spots, Match is now at No. 10 on the latest Spot Ten Cable chart from Media Monitors.

The effort is notable, as it could inspire greater ad dollars from not only Match but its many competitors, including eHarmony, OK Cupid, and niche dating sites including JDate and Farmer’s Only.

How did cable TV spots fare for the week ending Feb. 25?

Here’s the report, in full: