DAX Names a Chief Growth Officer for North America

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TORONTO — The digital audio advertising exchange “connecting brands with audiences at scale” across music, radio and podcasts has selected its new Chief Growth Officer for North America.


It’s a move that follows Les Hollander’s promotion to CEO of DAX North America earlier this year.

Jon Hales is taking the role. He joins Global-owned digital advertising platform DAX from Spotify, where his seven-year tenure saw him launch the Spotify Canada Team, Spotify’s Global Sales Operations Group and, most recently, lead a re-boot of Spotify’s LATAM advertising business.

Hales previously headed up Video Sales for AOL Canada and was Director of Sales for Discovery Channel Canada, under Bell Media.

Hollander calls Hales “a growth-oriented leader and brings a wealth of expertise in the areas of sales and operations, with an eye for innovation and keen ability to scale the business.”

Hales will split his time between the U.S. and Canadian groups, focusing on tactical revenue growth, team performance, strategy, and alignment across the North America operation, DAX says.

— Carina Newton

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