Addressing what occurs “when bad things happen to good ideas,” Oink Ink has launched its 19th annual competition for advertising copywriters who have written radio scripts that for – whatever reason – were never selected by the client.
Yes, the creative radio ad shop has announced its call for entries to the 2019 Dead Radio Contest.
A panel of industry leaders will judge the entries and choose the best “dead” spot, along with two runners-up. The Grand Prize Winner receives a trip to Oink’s studios in New York, where the once-killed script is brought back to life fully cast, directed and produced.
Oink Ink expects 2019’s pool of submissions to be extremely competitive.
“Since the contest began, about eight winning spots went on to eventually win at various award shows,” says Oink Ink President Dan Price of spots that went on to get honors at the Radio Mercury Wards, Cannes Lions festival and other ad-accolade events.
Started in 1998, the contest has yielded spots written for IKEA, Southwest Airlines, Durex, Miller Lite, Verizon and M.A.D.D.
Emmanuel Torres, winner of the 2018 contest, says, “My script was born in one assignment. When I presented it, it got a laugh, but then it died, and the opportunity to run with it never happened — until I won.”
Scripts submitted for competition must not have been previously produced by a client or its agency, and should be no longer than 60 seconds in length.
“The Dead Radio Contest gives us hope that the radio scripts we love may not be dead after all … just incapacitated or in a very serious coma,” joked Cam Boyd, a previous Dead Radio Winner.