Dear U.S. Radio: Steal This Canadian Promo Gem



You never know where one can find the freshest ideas that can truly spark a radio station, making it vitally important — and fun — for its listeners.

One successful FM serving Canada’s biggest market has one that every AC, Classic Hits or Rhythmic “Old School” station should consider. Now.

Why? It demands appointment listening, audience engagement and involves something simply gratifying. When’s the last time one of your stations did that?

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