Deezer, a leading music-subscription service outside the US, just inked a deal with AdsWizz, technology provider of advertising solutions for the digital radio and audio industries, to monetize its growing global audience.
In the deal, Deezer will participate in AdWave, AdsWizz’s global audio ad exchange, allowing it to receive audio ads from advertising agencies and networks around the world. Advertisers will be able to deliver targeted ads tailored to listeners’ locations, listening devices, demographic categories, and other profile elements.
With plans to launch in the U.S. later this year, Deezer boasts more than 16 million unique users and 5 million paid subscribers. Its library contains more than 30 million tracks.
“Deezer enjoys an enormous, expanding global audience,” said Alexis van de Wyer, AdsWizz CEO. “It’s exciting for us to help Deezer monetize its worldwide listenership while adding global scale to our growing international AdWave exchange.”
Deezer’s AdWave participation will initially extend to Austria, Germany, the United Kingdom, Spain, Switzerland and the Netherlands, eventually rolling out in all countries in which it operates other than France. The deal is non-exclusive.
“AdsWizz provides us with a monetization solution we simply couldn’t find elsewhere,” said Tristan Rachline, Deezer Head of Ad Sales. “With AdWave, we can tap into sources of demand around the world, and easily target advertising to individual listeners no matter where they live, creating an optimal experience for our audience and for advertisers.”
AdsWizz also provides reporting of impressions, engagement and post-listening behaviors, allowing ad buyers to better optimize their campaigns and broadcasters to better understand their audiences.
Deezer has 5 million paying subscribers and more than 100 million shareable playlists.