DEI and a Big Mac: McDonald’s Commits To ‘Diverse’ Ad Spend

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In a potential boost to African American-centric media company Urban One and the nation’s Hispanic and Asian-targeted radio and TV communities, McDonald’s is moving forward with what it calls “bold new investments to further reflect its diverse customers, crew members and communities in its marketing.”


It’s a four-year effort, and women-owned and LGBTQ+ platforms are also poised to benefit.

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