A principal with Deloitte Consulting LLP has been chosen to share the firm’s insights concerning the future of advertising at Media Finance Focus 2018, the annual conference for MFM and its BCCA subsidiary, the media industry’s credit association.
Todd Beilis will appear on Wednesday, May 23 at 8:30am for a keynote speech in which he will review “the many factors that have forever altered traditional advertising models, including audience fragmentation and direct-to-consumer content delivery models.”
Beilis will also share insights on the changes that Deloitte’s research indicates need to be made within the media sales ecosystem to ensure a successful future for organizations that depend upon advertising revenues.
“Successful ad sales operations depend upon a media organization’s ability to do a better job than its competitors when it comes to delivering the desired audience to advertisers,” said Mary M. Collins, President/CEO of MFM and BCCA. “This has become more challenging in an era where advertisers have increasing choices for media platforms that can deliver highly targeted audiences and a demonstrable ROI for their marketing spend. With a solid understanding of both advertising and media operations, this presentation by Beilis will help the industry’s media finance professionals identify changes that will help their businesses to not just survive but thrive in this new market for media advertising sales.”
Based in the company’s New York office, Beilis is a partner in Deloitte’s Media & Entertainment division focused on advising both new and traditional media clients across strategy, technology, and digital media. His clients encompass cable and broadcast networks, information services companies, and sports and technology organizations.
In addition, Beilis serves as a lead business development executive helping to drive Deloitte’s consultancy across its clients’ requirements for supply chain management, video distribution, advertising technologies and operations, analytics, cloud services, product strategy and management, and sales force effectiveness.
Prior to joining Deloitte in 2017, Beilis spent ten years at Accenture, where he initially served as a senior manager and was later promoted to managing director.
Additional information about Media Finance Focus 2018 may be found on the conference website.