Despite Core Ad Dollar Gains, Scripps Misses Q4 Street Say


With very tough year-over-year comps due to strong political advertising revenue in the fourth quarter of 2020, broadcast television industry performance in Q4 2021 can’t be judged by solely the topline numbers being reported.

That’s why the 8.1% rise in core advertising revenue in the final three months of 2021 at The E.W. Scripps Co. is particularly noteworthy, and encouraging.

Nevertheless, Scripps’ EPS for the quarter fell short of the Zacks Consensus Estimate.

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