Despite COVID-19 Fears, Auto Brands Rev Up Spot TV Ads


With coronavirus fears putting many big cities and states under “stay-at-home” orders, automotive dealer associations in the coming days could put a freeze on TV advertisers.

On the contrary, big automotive brands could use the opportunity to send the message that they’re here for consumers today, and when the COVID-19 pandemic concludes.

The latter seems to be what’s fueling the activity detected by¬†Media Monitors.

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