Despite Mixed Enthusiasm, Tokyo Games Could Shatter Ad Records

0

With the promise of a large, demographically diverse audience, the Games of the XXXII Olympiad — the pandemic-delayed 2020 Tokyo Olympics — are forecast to bring in record-high advertising revenue.


In fact, Kantar believes the ad dollars will be more than 20% higher than the 2016 Summer Olympics in Rio de Janeiro.

Please Login to view this premium content. (Not a member? Join Today!)
You do not have permission to view the comments.

Leave a Reply

Your email address will not be published. Required fields are marked *