Despite vMVPD Subscriber Surge, Overall Pay TV Down

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Strategy Analytics’ analysis of pay TV subscriber numbers shows vMVPDs with 868,000 net adds in the second quarter of 2018, bringing the total number of vMVPD subscribers to 6.73 million, up 119% year-over-year.


Despite this, overall pay TV subscribers (cable, satellite, IPTV, vMVPD) fell to 93.78 million, breaking a string of two consecutive quarters of growth.

Those are the findings of Strategy Analytics’ Television & Media Strategies (TMS) report, ”U.S. Pay TV and Video Subscriber Update – 2Q 2018,” which examines the subscriber bases of 27 public traded and private pay TV operators, accounting for 97% of all pay TV subscriptions. 

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