Digital: That Vexing Growth Engine In A ‘Flat’ Economy


Total marketing communications investments have remained flat since 2010. According to noted media ecologist Jack Myers, these injections of cash are projected to increase from $580 billion in 2010 to a projected $596 billion in 2020.

That amounts to a 2.8% increase. But, when factoring inflation, “the real dollars invested by marketers in the U.S. marketing and media economy has declined precipitously.”

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