How Different Are Millennials from Boomers On iPhone Use?


How much time do we really spend staring at our screens?

Digital Third Coast just surveyed 1,000 millennial and 1,000 baby boomer iPhone users about their average daily screen time to learn more about generational smartphone use.

The findings are very intriguing.

Among the top-line results of the research study:

  • 48% of millennials and 35% of boomers spend 5+ hours on their phones daily
  • Americans spend an average of 64.5 minutes a day on Facebook and 48 minutes on Instagram
  • 1 in 3 thought their screen time would be less than it actually is
  • 2 in 3 don’t plan on cutting back on phone usage


On average, Baby Boomers spend five hours per day on their phones, which is nearly the same amount of time as millennials, who clock in an average of 5.7 hours per day.

However, things begin to vary when it comes to where and how each age group spends their time. Overall, social media takes up the bulk of smartphone screen time. For example, both Baby Boomers and millennials spend an average of one hour or more on Facebook per day. Instagram ranks 2nd among both generations in terms of usage and activity with 52 minutes for millennials and 44 minutes for Baby Boomers. From there, Baby Boomers spend a large portion of time on email with an average of 43 minutes per day. For millennials, texting ranks 3rd with an average of 48 minutes per day.

According to the survey, millennials surprisingly spend more time making good old-fashioned phone calls than Baby Boomers. They also spend more time using their smartphones to listen to music on apps like Spotify and Pandora. However, both generations spend a fair amount of time on the internet. When it comes to surfing the web on their smartphones, millennials spend about 40 minutes per day and Baby Boomers spend about 23 minutes per day.

Overall, after taking the survey, 1 in 3 respondents said they underestimated how much time they spend on their smartphone, but 2 in 3 said they don’t plan on cutting back on their phone use anytime soon.

“Whether you believe smartphones have helped us become better connected, or hurt us by becoming too connected, it’s clear that they have certainly changed the way we communicate regardless of how old we might be or where we might live,” the study concludes.

The full study, courtesy of Provision Living Senior Living Communities, can be found here:

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