DIRECTV hops on the bus


Passengers on a fleet of tour buses driven by Astro Travel & Tours Inc. no longer have to worry about missing out on news, sports or entertainment programming while en route to their destination – DIRECTV will be available on-board.

The company says passenger will have access to 200 channels, whether their trip is expected to last 30 minutes or three hours.

“Often times, people regard travel as a waste of time because they feel disconnected when en route,” said Justin Firestone, president and CEO of DIRECTV Auto, operated by FMG Lifestyle. “Current programming from DIRECTV enables travelers to experience one of the comforts of home — whether they’re sports fans or news junkies, they can now keep up on the latest highlights and headlines from the road.”

Astro Travel & Tours GM Matt Brown added, “Astro customers have come to expect excellent services and cabin amenities when traveling with us. Having the ability to offer in-motion satellite television fleet-wide is just one more way we’re listening to our customers and catering to their needs and lifestyles.”

The bus company is based in and primarily serves northern Florida and southern Georgia, but will accept charters anywhere in the continental US. Its core customers are sports teams and school groups, but it will accept charters from any type of group.

RBR-TVBR observation: And the multi-front media attack on books, magazines and newspapers continues unabated. Is there anybody left who is content to sit back and read?


  1. What about looking out the window at he scenery… See the USA (or at least part of it.)

    LEARN what the US looks like, for cryin out loud!

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