Discover Financial Services and the National Hockey League announced a new sponsorship naming Discover as an Official Partner of the NHL in the U.S. The deal also designates Discover as the Official Card of the NHL, NHL All-Star Weekend, NHL Winter Classic, NHL Awards, and the NHL Entry Draft. As part of the deal, Discover has become the presenting sponsor of the 2011 NHL All-Star Game.
The partnership extends Discover’s existing investment in hockey, giving them extended opportunities to engage with U.S. hockey fans nationwide and develop exclusive hockey-themed rewards opportunities and experiences across various NHL special events. One lucky Discover cardmember will have the opportunity to spend a personal day with the Stanley Cup.
In addition through this partnership, Discover will offer opportunities for cardmembers to redeem their Cashback Bonus rewards for discounts to Shop.NHL.com and the NHL Powered by Reebok store in NYC, GameCenter Live subscriptions, autographed NHL merchandise, and more.