Discovery+ Marketing Dips Ahead of WarnerMedia Deal


Early Monday, the big merger news in the cable TV industry became official: WarnerMedia is becoming part of Discovery Inc.

Interestingly, the latest Media Monitors Spot Ten Cable report shows a big decrease in the number of promotional spots for Discovery+, the OTT arm launched January 4.

Is the coming tax-free merger the reason, or a mere coincidence?

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